Street‑ready craft lemonade & tea cocktails

Partner‑bar pop‑ups + a mobile trailer for games, concerts, and festivals. We staff the station, run the POS, and mix to spec; sales are rung under the active ABC permit (host venue or event).

$— contribution / drink
— breakeven drinks / month

Brand & Product Showcase

Light, beach‑day palette inspired by modern hard‑lemonade brands.

Classic Lemonade — cane sugar, filtered water, fresh lemon.
Grapefruit Lemonade — lemon + pink grapefruit, brighter and drier.
Half‑&‑Half — Assam/Ceylon cold brew + lemonade, balanced tannin.

Market Size (TAM)

Pop‑Up (bar) Trailer (event)

Annual visitors % reachable % who buy Drinks / buyer Avg. price (pre‑tax)

—Drinks / year

—Revenue / year

ⓘ Replace defaults with official downtown counts as available.

Why Raleigh First

Sip n’ Stroll rules (≤16 oz cups, labeling, no glass).
Concentrated weekend traffic + graduation/tailgate seasons.
Bar partners win incremental revenue with minimal lift.

Go‑to‑Market (Phased with KPIs)

Phase 1 — Host‑Bar MVP (May–Sep ’26)

3 host‑bar partnerships by Jun 15, 2026
≥6 events/month by Aug ’26; NPS ≥ 60
200+ emails and 50+ reviews (≥ 4.5★)

Phase 2 — Trailer (Oct ’26–Mar ’27)

Buy trailer by Nov; wrap by Dec
RDU 3‑city rotation by Mar ’27
8–10 events/month at peak; 160+ drinks/event

Phase 3 — Expansion (Apr ’27+)

Enter Charlotte & Wilmington by 2028
Franchise kit (SOPs, supply, brand) by 2029
20+ contracted festivals; repeat ≥ 70%

Operations & Sourcing

Alcohol: NC ABC via local distributors; bulk 1.75 L for best cost/oz.
Commissary: shared kitchen; 5‑gal cambros; cold chain ≤ 41°F.
Disposables: 12–16 oz cups/lids w/ sticker; paper straws.
Gear: citrus juicer; refrigerated dispensers; POS; canopy/tent.

Service SOP (2‑person)

ID/pay → cup/ice → base → 1.5 oz pour → lid/garnish
Target 40–60 drinks/hour; refill at 20% cambro
Batch logs, temps, clean‑downs; allergen labels

Assumptions (Interactive)

Events / month Drinks / event Price / drink (pre‑tax) COGS / drink (incl. fees) Startup cost

Advanced: seasonality, growth & fixed costs

Fixed monthly Booth fee / event Staff / event Hours / event Wage ($/hr) Off‑season mult (Nov–Feb) Shoulder mult (Mar/Apr/Sep/Oct) Peak mult (May–Aug) Monthly growth rate %

$—Contribution / drink

—Breakeven drinks / month

—Payback (months)

$—Year‑1 Net

Revenue & Net (Monthly)

Seasonality multipliers applied: Off‑season (Nov–Feb), Shoulder (Mar/Apr/Sep/Oct), Peak (May–Aug).

Costs (Stacked)

Unit Economics (per drink)

Use of Funds (Startup)

Year‑1 P&L

Month	Revenue	COGS	Labor	Booth	Fixed	Net

For Bars & Venues

We bring staff + inventory. No strain on your main well.
Incremental revenue. Commission or buy‑through options.
Fast setup. 15‑minute build; 40–60 drinks/hour.

Book a Pop‑Up

Team

Founder Name
Ops & Partnerships

Founder Name
Brand & CX

Exit Strategy

Acquisition (5–7 yrs): regional events/hospitality group.
Franchise: low‑overhead kit (supply, SOPs, brand).
Owner sale: multi‑unit package valued on EBITDA & contracts.

Appendix & Links

Illustrative projections, not guarantees.